Selling your home can be an exciting endeavor or an overwhelming experience depending on the relationship you have with your real estate agent. Here are seven characteristics to look for when choosing the right agent to sell your home.
1. Focus On The Person
It may be tempting to focus on an agent’s years of experience, but while that is important, it should not be the main factor when selecting the right person to sell your home. When meeting your agent for the first time, assess their personality and professionalism. Are they relatable? Will buyers feel confident working with them? Will you? You will spend a lot of time with this person and want to be sure you’re investing your time with a professional your trust.
2. Go Local
You want someone who knows your area. Potential buyers not only buy a home but also the neighborhood. Therefore, choosing an agent who is knowledgeable about local schools, restaurants, shops and favorite haunts will go a long way in generating interest from the right buyer. Additionally, word of mouth is powerful marketing tool. If they are a staple in the community or have a social media presence, they can generate a lot of interest just by tapping their local networks.
3. Choose A Marketer Not Just A Salesperson
Before you can sell, you have to generate interest. Find out what tactics your agent will use to find buyers for your home. Do they advertise? If so where? Will they send direct mail? What about social media advertising? Also, find out what they recommend you do in and around your home to attract potential buyers. Signage, staging, and curb appeal are important factors in marketing your home too.
4. Find A Data Junkie
Heart and relatability are critical but equally as important is an agent that is focused on the numbers. They should be able to tell you the amount of inventory available in your market, the average number of days properties stay on the market from listing date to contract to close, and the list-to-sales price ratio. When it comes to pricing your home, offers, and negotiation, you want someone that is using facts and figures to ensure you are getting the most out of your investment.
5. Select A Major Brokerage
Agents that are affiliated with major brokers like William Raveis have a powerhouse team of brokers and agents that work closely together to sell your home. As a result, your home will gain more exposure through their marketing channels and agents simply because more buyers cross their doorstep.
6. Find A Realtor
Not all real estate agents are realtors. A realtor is a licensed agent who is also an active member of the National Real Estate Association (NAR) which means they follow a set of standards and code of ethics to protect consumers. This speaks to the integrity and honor of the agent and their commitment to providing the best level of service for home buyers and sellers. On a practical level, you also want to a Realtor that belongs to local realtor associations like the Greenwich Realtor Association or the Hudson Gateway Association since this means they have unique MLS access which is critical to the home buying and selling process.
7. Pick A Specialist
If you have a home that differs from the norm, pick someone who specializes in your type of property. For example, luxury homes require a different marketing plan and sales approach that can attract and close a particular type of buyer, as the standard marketing practices may not apply. In this case, look for special luxury affiliations and memberships that provide special access to networks and tools designed for luxury properties.
"We were so nervous before working with Doris. She put us at ease and the whole process went so smooth. We are so happy! Thank you Doris!"